Design Briefs 08/09

2009-02-27T14:09:00.000-08:00

Launching Creatives Report

Table of Contents

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briefs

Typography Brief Zone A

Don’t Panic Brief Zone B

YCN Awards – O2 Brief Zone C

CSAD Degree Advertisement Proposal ‘09 Zone C

D&AD Student Awards – Animation ‘09 Zone D

learning outcomes

Conceptual development

Process, Methods & Media

Specialist Media / Visual Language

Editorial / print based

Animation

Contemporary & Innovative Media

Professional Development

Creative Process

technical skills / Professional Practice

Directing Professional Practice

Personal & Interpersonal Skills

Technology & Resources

Negotiation & Collaboration

Flexibility – Creative Development

Conclusion

CSAD Advertisement Proposal

D&AD Student Awards / Animation

REFERENCES

Bibliography

appendices

Contact Report sheets

Time sheets

"Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting."  

Paul Rand

Introduction

The aim of this Report is to demonstrate the use of twelve module learning outcomes whilst producing five main briefs during my third year of study in graphic design and illustration. The report reflects the development of all five briefs taken and the outcomes. The report comments upon the creative processes I have undertaken and the professional skills I have acquired and have developed in visual communications.

Demonstrate conceptual development and a wide range of ideas within the context of a brief.

I feel that I have demonstrated to degree different levels of conceptual development throughout the context of the five briefs I developed. Each Brief begun with applied reflection achieved by preliminary background research. Research was gained through visual images and contextual documents and was contributed towards the developmental stages and final visualisations of each brief.

The brief; The Don’t Panic theme Machine reflects a scope of ideas that demonstrates development within the appropriate context. The brief initially was developed through the use of primary methods consisting of background research on artists and designers. With the theme of the brief, I collected appropriate media resources and looked at various artist and designers in relation to the concept ‘machine’. I explored the work of artist/director Chris Cunningham whose work reveals connotations of the modern day era of the machine and Kim Hiorthøy a Norwegian graphic designer, illustrator, filmmaker who also reflects concepts based on the theme machine. The research provided me with an insight into views and ideas that are interpretive to the machine today.

The overall visualizations for the brief began initially with compiling a list of brief concepts and then breaking them down into three focal ideas relevant to the brief. Having several initial ideas gave me the opportunity to work through what worked and what did not in relation to the brief. Taking all three concepts forward through the use of polished visuals and more refined images, I developed an outcome to each idea. All three ideas had different outcomes to each other. The first initial design focused on the development of a character, the second initial design dealt with a series of photography and the third idea focused on Type as part of communicating a conceptual design.

Don’t Panic Brief

Binary Code: Machine

[Picture] final don’t panic poster.

Right: The final Poster designed for

the 26^th design the poster competition

hosted by Don’t Panic.

Apply depth and knowledge of process and methods in the production of a range of appropriate media.

Briefs I have developed such as the O2 - better-connected campaign hosted by the YCN Awards show applied depth and knowledge of process and methods, which resulted with different outcomes. Having collated visual information based around the company O2 and previous styles of design gave me the necessary research and understanding of the target audience and the visual message of the brief. General visual research was gained based around how tariff companies convey their messages through advertisement campaigns. I also employed the appropriate media, focusing on: keeping things fresh, positive, and simple. O2 have always advertised the company with fresh scenic photographic imagery and graphical designs I developed several responses. O2’s concept of connecting people easily to the things they enjoy was initially explored and again using the same process as I have with most briefs, 3 out of several designs were chosen. All three concepts chosen reflected a range of different design techniques but also different outcomes.

The final concept executed as the chosen idea for the brief was developed photographically. Paper chain was a series of photographs developed with the idea of connecting people using a paper chain of figures. The paper figures were photographed against a clear blue sky. I wanted to emphasises the concept of clarity but still remain clear and simple. The photographs tie in with company’s look and feel and also include O2’s corporate colours. The type incorporated into the designs suggests a modern fresh and positive appearance. The message of the paper chain is clear and simple and executed with what I felt was the appropriate media for O2.

O2 final design

The final design for the YCN Awards, O2 Brief.

Engage in practice with a specialist media to develop a coherent visual language for the expression of ideas in response to a particular requirement or brief.

There are two types of specialist media I have engaged in and integrated into my designs. Both mediums are significant, as they have provided me with the drive to engage in the process of conveying significant visual relevance and meaning to each brief. Through the use of animation and graphic design, my aim was to inform and communicate to each audience of each brief. Both mediums I have engaged with demonstrate adaptability in my creative approaches.

Visual design and print is evident throughout all of the briefs I have taken on. Most briefs have at some point headed towards the direction of design with the aid of specialist media such as Photoshop Illustrator and Indesign. The Typography project reflects the informed understanding of layout and the connection between image and content.

Editorial / print based

The final production of the brief took form of a factual illustrated book containing references to cultural and historical origins of the letterform. The book demonstrated my technical skills in editorial aspects such as layout tiles and the connection of images and illustrations. However I was not satisfied in the overall direction of the original concept I had chosen to begin with. I feel that I was able to adapt and develop an informative document with the appropriate layout and style for the content. I feel that I could have found a more prominent running theme, which alternately would have had a deeper consideration towards the readers own experience.

Animation

The D@AD animation brief gave me the opportunity to push boundaries within my own practice in animation. With the nature of the brief it was essential that my skills in animation were to a professional level. Using the previous knowledge on animation along with skills in current software, I developed a distinct visual language throughout the animation. In order to develop an animation I went through several stages before animating. Detailed images were then edited in Illustrator and later broken down into Flash. The visual style of the animation remained coherent throughout the whole development of the animation. Preliminary sketches and details of the characters and environments were reflected in the animation. I found the animation to be challenging but very informative as it gave me the opportunity to challenge myself as a designer. The brief has also affirmed my decision in my professional practice.

Demonstrate sound, comprehensive understanding in the application of technical skills and processes relative to professional practice.

In relation to processes I have applied I have established a firm understanding of what skills are needed in connection to the professional practice I have chosen. I have developed a keen and enthusiastic understanding in animation and video editing software such as flash and after effects. I feel that the D&AD animation brief was presented using a professional method and the processes I undertook to develop the animation were similar to those of the industry.

I produced, directed and refined a short animation. Early contextual research was gathered. Research based on the brief requirements was accumulated and early visualisations were initially developed. A treatment was then developed outlining the basic concept to the story. Storyboards were then developed visualising the action and changes within the animation. A reel was created; a more refined sequence was then developed using the storyboard. Characters and environments for the animation were then created in Illustrator. Props, clothing, surfaces, and colour palettes all were developed at this point of the process. Once the final polished visual of the character was developed, the character was then articulated using the animation software flash. Each sequence was developed in full detail with regards to set design. The main objective of each sequence was the shot and then animated. The illustrations developed in illustrator were broken down into movable parts similarly to the character and imported into Flash ready to be key framed and grouped. Lighting and effects were added at the ending using the software After Effects. Channels were tweaked such as levels, curves and photo filters. Audio such as the score and sound effects were developed using Fruity Loops Studio 7 and synced with the final animation. All of these processes demonstrate an understanding in the processes of animation that are used within today’s professional practice.

D&AD - Animation

Final Print

Storyboard / animated sequences

Utilise a range of traditional, contemporary and innovative media and processes in solving a graphic design brief.

Whilst developing the proposal for the degree show I feel the brief demonstrates a range of skills and used range of media to support the concept. Initial plans developed started on paper quickly evolving into detailed illustrations developed using illustrator. The Proposal for the degree show went through many changes and reflected several innovative ideas through a range of media.

The processes included early stage development from flat plan drawings and general research exploring my own interpretation of the brief in relation to the degree show. The developmental plans then lead to geometric visualisations and from polished visuals to scaled down mock-ups developed from 2d designs. Mock-ups were then developed into 3 dimensional designs and used as part of an installation located at University. The instillation then later became visual resources for a short advertisement, a viral. A detailed account of the project was delivered in a form of a presentation as one of the final selected candidates for the advertising proposal. All of the skills used focused on delivering visual relevance and solving problematic issues to the brief.

Sculptural design, advertising

proposal aimed at CSAD Degree

show for 2009.

Consolidate and develop skill acquisition and professional development.

I feel that I have acquired more of a rounded set of skills in comparison to last year. I have developed more of an understanding in engaging with regular evaluations of my work through contact report and time sheets. Skills such as refining work that would be suitable to be displayed within my portfolio and a better knowledge of publishing and editorial software are apparent. I have also developed skills with my chosen specialist practice, animation and video editing.

I have been consistent in completing contact report sheets and engaging in regular tutorials as a way of documenting my methods and progress. Using this system has provided me with coherent guidance and has helped shape each design brief in term of forwarding its progress. Recording progress was essential towards identifying my strengths and weaknesses in my development of the briefs. Time sheets enabled me to document my progress and organise and understand what methods and processes I focused on.

Most evidently, I have taken a shift in animations and video editing and this has become apparent within my professional development and final outcomes. The D&AD animation essentially required skills and direction in the foundation of moving sequences. Professional skills in animation software were imperative to the professional development of the brief.

My influences throughout the D&AD animation brief mainly focused on contemporary animation studios. Researching Production companies has in the past helped me assess my own processes in animation.

Apply understanding of the creative process through graphic design and visual communication as a collaborative or individual activity.

Having prioritised my creative processes with the use of developing briefs on an individual activity has encouraged me to become a self-reliant motivated designer. Having several visualisations, breaking them down into more relevant concepts then executing the final concept have become familiar creative processes in every brief I have taken on. I have concentrated on a self initiated approach, developing skills in relative software mainly in animation and video editing software; Flash CS3, After Effects and Premier. Working separately gave me the opportunity to focus and learn different techniques with the aid of online tutorials. Online tutorials of short demonstrations such as online video sharing companies, You Tube and Aniboom (refer to links, references) gave me an understanding of the creative processes of animation and graphic design. I attended a couple of University based workshops which focused on developing software skills gave me an insight into how to use software in the most effective way. Ultimately, these factors enabled me to progress further understanding the practitioners of my chosen professional practice in animation and video editing. I was able to focus on my progression in professional practices such as animation and editorial design.

I underwent collaborative workshops and regular tutorials whilst developing all five briefs. This enabled me to exchange ideas with peers and take on critical suggestions concerning my creative processes. Discussing work alongside peers who too also have similar experiences has helped me realign the relevance of concepts with regards to the briefs specifications.

Demonstrate independence, self-reliance and confidence in directing their practice within one or more disciplines and media.

I feel that I have demonstrated to a certain degree a level of independence and self-reliance when concentrating on the creative processes of the briefs I have taken on. Working initially on briefs independently has provided the opportunity to work solo, self directed practice helped me focus on methods and approaches with regards to the Industry and professional practice in animation and visual communications.

As the CSAD Degree show proposal was an outside brief and coincided with the main briefs to each zone, I worked independently on this brief. Working on two briefs and at times three has strengthened my ability to multitask my time in an effective approach. Maintaining a consistent level of work individually, I applied preliminary background research relevant and appropriate creative processes. I developed original concepts through the use of creating unique geometric forms. The CSAD brief as mentioned previously in this report has undergone several different mediums and arrived in an unexpected and positive outcome. All processes methods when considering the degree show advertisement were developed with self-direction and technique.

Utilise a range of personal and interpersonal skills to support practice.

All five briefs I have taken on demonstrate a wide range of skills in which I have developed personally through the interaction of evaluation and progression of my creative processes. I have a more integrated relationship between my chosen professional practice being animation but also depth and knowledge in other areas which will help support me in the future challenges as a animator and designer and will provide me with the ability to enter the industry in a professional manner.

The research I have carried out in briefs such as the animation and visual design has provided me with the depth and knowledge in terms of problem solving when understanding the creative disciplines within the animation and graphic design industry. I have researched areas in animation, video editing and directing in particular. This has leaded me to creative influences, valued practitioners within the industry such as video artist/director Chris Cunningham. I have also informed my own design practice researching design studios such as London based animation production company Tandem and commercial production company Red Bee Media. I feel that practitioners and animation studios have influenced my thinking and have contributed towards the direction of my own visual language and personal style.

Resource and utilise appropriate technology.

I feel that I have used the correct skills and appropriated the right media for each brief I undertook. The Don’t Panic Brief reflected suitable media to execute the final outcome. The Brief focused on creating a poster and so the most effective way of refining conceptual ideas for the poster was through the use of appropriate tools such as Illustrator Photoshop and InDesign. The Typography Project took form of a factual book and contained visual references to research used to inform the brief. The most obvious and appropriate tools to create the book were initially Photoshop and Illustrator producing high quality visual images and polished illustrations. The final outcome was developed in InDesign, which collaborated designs and illustrations and the main body of text.

The O2 Brief was fairly a fairly open brief and the specifications detailed that the outcome could be in the form of video animation or print. For this Brief I selected Photography as a means of delivering the brief. The brief took form as a visual design that would function as an advertisement poster, which in context and the appropriate environment would suit as a billboard or window advertisement.

Negotiate and collaborate creatively.

During the creative process of the CSAD advertisement proposal I comprised changing several concepts initiated through discussions with tutors. Collaborating concepts and talking through development processes enabled me to solve design problems. This was very effective towards the developmental stages of the work. Working with consistent one to one tutorials presented me with the opportunity of frequent informative discussions on my work and how it was evolving it also informed me of how my design practice relates within the industry.

Demonstrate flexibility within creative development.

All briefs taken on reflect adaptability in different variations when regarding creative processes. One in particular, The Don’t Panic Brief demonstrates three main variations during the developmental stages of the design. Originally starting with character design as a means of responding to the brief, creative processes lead to creating a Photographic series of work which affected the outcome and appearance of the design. From producing a photographic response I was faced with an issue concerning the relevance of the visual images with reference to the brief specifications. Using type as a form of expressing a conceptual design I altered the design and produced a series of images that would later become the final outcome of the brief. The creative development went through important stages and adaptability was a central key in developing the end response to the brief.

Conclusion

To conclude I wish to briefly summarise two briefs and explain contrasting elements between them. Both briefs I feel are key in the development of my animation and graphic design skills. The briefs have allowed me explore areas of design I find rewarding and beneficial to my own creative processes as a designer. Both briefs I found to be constructive however, I have encountered problematic issues and as a result discovered areas of design that are both challenging and thought provoking.

CSAD advertisement proposal http://csaddegreeshow.blogspot.com/

The CSAD degree show proposal went through many processes in terms of development and helped me identify with personal and interpersonal skills with design decisions. The aim of the brief was to develop a sound and effective advertisement proposal for the degree show for 2009.

As part of the brief required that we explore our own personal reflection of our experiences of our degree, as a response, I developed a series of illustrations. The illustrations led me to the initial stages of a group of geometric designs.

I researched designers who influenced my work at that current time. I researched Artists such as Frank Stella, influenced by minimalism and abstraction and contemporary designer such as Raiko Nin who works with geometric forms. The original concept gained from contextual and visual research lead me to think about exploring geometrical planes as a way of conveying a message about growth and change.

The designs went through several processes. Initial stages started with drawing, which then developed into illustrations. The illustrations were then developed into 3 dimensional models and used as part of an installation that then led into proposals for a web viral. I feel that I demonstrated conceptual development with a range of ideas within the context of the advertising proposal. I have attempted to apply depth and knowledge of methods when using a variety of appropriate media when considering the brief.

The work produced for the show was presented to student representatives, tutors and guest practitioners from the BBC. It was suggested from a guest practitioner that the design is over complicated. I feel that the overall concept may have been overlooked and regarded as sending mixed messages. Having insightful feedback from the brief allowed me to focus on issues concerning the design that were presented to me that day.

One of the intensions within the work was to demonstrate development and process of our own progress of learning. This was expressed with the layering of the design and implemented growth and expansion. The design was intended to present a positive and memorable design revealing the uniqueness of the students and the 2009 CSAD degree show.

D&AD Student Awards / Animation http://m87andbeyond.blogspot.com/

The brief required me to develop a 90 second animation themed on the black hole intended for The Science Museum. The overall aim of the brief was to encourage young people to get involved with science more often. When contrasting both the CSAD and the D&AD briefs, I feel that I applied more research when developing this brief. I researched scientific background to theories relating to the back hole, I watched documentaries such as BBC Horizon I researched from online sites such as www.hubblesite.org. Using visual and contextual resources provided me with effective research. However I feel that maybe I should have also concentrated on the storyboard development more so. I researched the CSAD brief using a different method. The research mainly evolved around the design itself. I feel that maybe if I had applied more contextual based research the outcome of the CSAD brief would have been more effective. Both Briefs that were developed were documented in a form of a blog which are listed above.

When considering the engagement of practice with specialist media, I feel that the D&AD animation demonstrated this outcome more so than the CSAD brief. The software I used to create the animation required fundamental knowledge based on the process and developmental stages. I feel that I applied more specialist knowledge with the D&AD animation compared to the CSAD proposal. The proposal for the degree show did reflect specialist media but in different ways. The outcome was a three dimensional set of letters photographed and used as part of an installation; at this point it is evident that I have engaged in specialist media. I feel that both briefs reflected self-reliance more in particular the animation. Throughout the CSAD proposal, I had group discussions and one to one tuition with a group of tutor who guided me through the development of the brief. The Animation brief, I worked mainly on my own using the animation skills I have gained over the last three years. It was clear that the animation encountered several problems. The storyboard had not been developed enough to take it through to the next stages. Because of these issues the ending lacked vision and the overall concept of the storyboard didn’t seem as convincing. More storyboarding was needed to help visualise the ending.

Both outcomes of the brief demonstrate the use of appropriate technology. The CSAD brief had a unique and innovative outcome. The use of installations and three dimensional type reflected distinct style and demonstrated the diverse and conceptual design. The Animation reflected the use of appropriate software that I feel capable of using. I feel that I have created a personal style within my animation originated by the use of the traditional and essential method of drawing. This element can also be seen with the CSAD proposal; the designs originated on paper and developed using software such as illustrator. It is clear between both briefs that the main output of design has distinct similarities. I feel that I have developed an overall style that is reflected throughout all five briefs. I am able to adapt to a given situation and produce work in various different media. Through the exploration of two significant design briefs, I now have a valuable insight into process and methods involved within both the animation and graphic design practice and I feel confident that my design work demonstrates professionalism and most importantly visually communicates.

references

Blackwell, L. (1998) 20^thCentury Type: Remix. London: Laurence King Publishing

Carson, D. Meggs, M. (1999) Fotografiks. California: Gingko Press

Carson, D. Blackwell, L. (2000) The End of Print. The Grafik Design of David Carson. London: Laurence King Publishing

Cooper, H (2006) Frank Stella 1958: Yale University Press.

Danesi, M. (1999) Of Cigarettes, High Hells and Other Interesting Things: An Exploration to Semiotics. Basingstoke: MacMillan

Fiell, C. (2003) Graphic Design in the 21st Century "100 of the worlds best graphic designers" Germany: Taschen

Golden, M. Pineles, C. Weihs, K. Strunsky, R. (1962) The visual craft of William Golden. New York: George Braziller, Inc.

Heller, S. (2004) The Education of a Typographer. New York: Allworth Press

Hollis, R. (1994) Graphic Design: A Concise History. London: Thames and Hudson Ltd

Sagmeister, S (2008) Things I Have Learned in My Life So Far: Harry N Abrams; illustrated edition.

Swanson, G. (2000) Graphic Design & Reading: Explorations of an Uneasy Relationship. New York: Allworth Press

Wozencroft, J. (1994) The Graphic Language of Neville Brody: v. 2. London: Thames & Hudson Ltd.

bibliography

books

Sagmeister, S (2008)Things I Have Learned in My Life So Far: Harry N Abrams; illustrated edition.

Cooper, H (2006) Frank Stella 1958: Yale University Press.

websites:

Tutorials:

http://uk.youtube.com/

http://www.tutvid.com/tutor...

Print/Design

http://my-i-p.com/Binary_Code_Generator.html

http://www.computerarts.co.uk/

http://www.creativereview.co.uk/crblog/

http://www.eyemagazine.com/

www.tate.org.uk

Raiko Nin - http://www.studios2315.com/raiko_nin/index.htm

Animation

http://www.redbeemedia.com/

http://www.aniboom.com/

http://www.tandemfilms.com/

http://cartoonsmartblog./

Television

BBC 2, Horizons - Supermassive Black Holes

dvd

The Work of Director Chris Cunningham [DVD]

Directors: Chris Cunningham, Lance Bangs

DVD Release Date: 28 Oct 2003

blogs

http://emmalwoolley.blogspot.com/

http://m87andbeyond.blogspot.com/

http://csaddegreeshow.blogspot.com/

http://elwdesignbriefs0809.blogspot.com/

Typography Brief

2009-02-16T06:02:00.000-08:00

Brief One – Typography Project

The first brief developed focussed on the exploration of the cultural connotations of the letterform.

Primary background research was investigated based on the historical origins of the letter W. I began to collect information on variations to the letter W since its induction to the Latin alphabet at the start of the 1300’s. Exploring the historical origins of letterforms in general and how they are related to typography, I reflected upon the issues surrounding the printed word. Other areas I reflected upon included marks used such as hyphens and serifs. External references used to support my research included the writer Robert Bringhurst, the writer of The Book; The Elements of Typographic Style. The book examines ideas surrounding harmony, rhythm and proportion of the letterform and typefaces from traditional to contemporary.

The initial concepts explored during the development of this brief focussed on two methods. The first concept was an animated sequence of the letter W. The idea was to develop a short animation based in the historical events of the letter w and how it has evolved into the letter it has today. The animation was to be developed in Illustrator and animated in Flash. The aim of the style or tone of voice within the animation reflected an informative and educational feel.

Having assessed the time frame given for the brief, I developed two possible outcomes for the brief. The second concept which was to be the final outcome was a short paperback book. Vigorous research went into finding articles for the artefact. I engaged with specialist media and gathered visual and contextual information connected to the letterform such as the anatomy of letterform and Diacritics. I allocated time for designing illustrations that would later be incorporated onto the book. As part of the development of the brief that I gathered a mass of visual photographic references. The series were edited and used in the main article of the book. The booklet when edited was broken down into four articles with the fourth being the main article:

Anatomy of the letter E – a diagram of the letter e

“The world begins with a letter...” is a short paperback book that was created with the intension of exploring several areas with the letter E in the form of articles.

Subjects chosen for the book touched on areas around the origin of the letterform E. Two of the pages 5 & 12 break down the anatomy of the Uppercase and lower case letter E.

Life without the letter E (E removed)

I have also written an article that highlights the origins and characteristics of the letterform. For this exercise I removed the entire letter E from the article. My reasons for doing so were to exemplify the regular use of the letterform E. By taking away the letter E from the article made parts of the article illegible and highlighted its importance to the Latin alphabet.

Diacritics - The letter E

Included in the book is also an article based on Diacritical marks. The article explores the types of diacritics used and what languages they are used in. Alongside is a detailed illustration of diacritics.

The world begins with the letter...

From pages 8 - 11 is an article called the World begins with the letter E. The article focuses on a series of photographs taken around the Birmingham City Centre. The photographs originally were a visual aid to show the usage of the letterform and how frequently the letter E is used in company’s organizations. Being the main article of the book, the article explores type classifications and contrasts between sans serif and serif typefaces and typefaces in general. Several different typefaces are discussed and there usage in today’s design.

Anatomy - The letter E

Two diagrams of the upper and lower case E are inserted on page’s 5 and 12. Both diagrams in the typeface are Baskerville. Baskerville is noted in the booklet along with the details of the design and the origins of the type.

Diacritics - The letter E

Page 7 is an article based on the diacritics of the letter E. I used Garamond typeface for this part of the book. Included with this article is an illustration of various different Diacritic marks and how they are used with the letterform E.

Additional Elements: Photography

A Photographic series can be seen edited and featured in the main article of the book: The world begins with the letter E. The idea behind photographing a series of letters was to explore the vast range of different typefaces used today from traditional to contemporary. The Photographs reflects the contrasts and usage of today’s typography. They also comment on the connotations connected to a particular style of company and the typography they chose to incorporate. Photographing letterforms that are used in organizations company logos, I categorised the series into three sections: Uppercase letter E’s Lowercase letter E’s and letters found within organisations corporate identity. The photographs were edited and cropped in Photoshop and then positioned in the article in the publishing software InDesign.

The overall outcome of the brief demonstrates flexibility to a certain extent. The initial development stages beginning with the concept of producing an animated sequence to developing a short booklet. However if I had chosen concept one: the animated sequence, this concept may have answered the brief in more of an explorative method and would have potentially shown more creativity and imagination.

CSAD DEGREE SHOW 2009 - ADVERTISEMENT PROPOSAL

2008-12-11T11:19:00.000-08:00

O2 – People chain

2008-12-11T07:31:00.001-08:00

O2 – People Chain/Concept Three

People chain is a series of photographs developed with the idea of connecting people using a paper chain of figures. The paper chain of figure were shot against a clear blue sky. I wanted to emphasize the concept of clarity but still remain clear and simple. The photographs tie in with companies corporate colours. The type incorporated into the designs are too modern fresh and positive.

Dot 2 dot - connect

2008-12-11T07:29:00.000-08:00

Dot 2 dot was a connect that originated from the idea; to connect, with the idea of using a dot to dot system, I began to design line drawings of hands and cities. The design remained clean and simple to highlight the initial idea of dot to dot connecting.

Devices – Final Posters

2008-12-11T07:26:00.001-08:00

02 - Devices

Devices evolved from the original concept of the dot to dot idea by using line drawings. The idea of building a mass of different device and creating a bigger picture from them. The final design took form of a bird.

People chain

People chain is a series of photographs developed with the idea of connecting people using a paper chain of figures. The paper chain of figure were shot against a clear blue sky. I wanted to emphasise the concept of clarity but still remain clear and simple. The photographs tie in with companies corporate colours. The type incorporated into the designs are too modern fresh and positive.

Devices - Development work

2008-12-11T07:25:00.000-08:00

02 - Concepts

2008-12-11T07:21:00.000-08:00

YCN Awards 08/09 - o2 Brief Development Work/ Concepts

2008-12-11T07:19:00.000-08:00

YCN Awards 08/09

Brief: O2 / weíre better connected

The initial concepts behind bringing to life the idea that weíre better connected. The brief outlined the background and what should be considered. The concept of connecting people to the things they enjoy should be explored in the work. The background

to the brief also outlined O2's attempt to connect people in a more simpler way was highlighted.

Having researched O2's previous design within advertisements the company focussed on 'keeping things fresh, positive, and simple.' O2 have always advertised the company with fresh scenic photographic imagery and graphical designs.

O2 ëBrand Guidelines'

If our brand was a colour, itíd be blue. But the blue of a beautiful sky on a summerís day. If you want a visual metaphor for O2, you could use oxygen bubbles,

but thereíd be others. When it comes to words, keep it natural. Fresh, positive, simple. And if youíre looking for a phrase that holds it all together or sums it up neatly, use ëweíre better, connectedí.

Contents

In response to the brief I developed three concepts.

Dot 2 dot - connect

Devices

People chain

People chain is a series of photographs developed with the idea of connecting people using a paper chain of figures. The paper chain of figure were shot against a clear blue sky. I wanted to emphasise the concept of clarity but still remain clear and simple. The photographs tie in with companies corporate colours. The type incorporated into the designs are too modern fresh and positive.

O2 – Brief

2008-12-10T17:40:00.001-08:00

Background

We believe a more connected world is a better world. From the birds and the bees, to smashing the Berlin wall, all human beings share the instinct to connect.

That’s why everything we do is there to make connecting simpler. With the people you like. Or the things you love. From music, movies and games, to football, rugby and facebook. If we can, we’ll put you there in person. Like at our Wireless festival in Hyde Park. Or with priority tickets to The O2.

We all like joining up. Doing things by yourself is ok, for a while. But we’re better, connected.

Creative Requirements

There are no limits. We’re open to anything that brings the idea to life. If you want to script a short film, fine. If you think you can bring the thought to life on a poster, go for it. Or if you want to invent a new product that no-one’s thought of yet, be our guest. The only limitation is that we’d like to share the best ideas around O2, and maybe make some of them a reality. So whatever your idea is, it would be nice if we could showcase it.

Other Things We Should Let You Know

We believe in keeping things fresh, positive, and simple. As a brand, we aim to be warm and optimistic. Like a breath of fresh air. That’s the feeling we’d like to get coming through in your work.

Any ‘Brand Guidelines’ To Bear In Mind?

Not really. If our brand was a colour, it’d be blue. But the blue of a beautiful sky on a summer’s day. If you want a visual metaphor for O2, you could use oxygen bubbles, but there’d be others.

When it comes to words, keep it natural. Fresh, positive, simple.

And if you’re looking for a phrase that holds it all together or sums it up neatly, use ‘we’re

better, connected’.

Deliverables

Please adhere to the deliverables guidelines in the Awards section at ycnonline.com. Full details on the judging process and associated timings can also be found online.

Binary Code: final Design

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Reads "Machine"

BInary Code: final Design

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Binary and generators

Translated from ASCII text to binary code this is the final result of the design. The design reads in 0's and 1's. Using a generator I was able to convert the information.

Software:

Binary Code Generator

A list of machinary and components

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Using the list of machinery parts and components below I converted the list in binary coding ready for the design:

machines and devices

Inclined plane,

Wheel and axle,

Lever,

Pulley,

Wedge,

Screw

Mechanical components

Axle, Bearings, Belts,

Bucket,

Fastener,

Gear,

Key,

Link

chains,

Rack and pinion,

Roller chains,

Rope,

Seals,

Spring,

Wheel,

Clock

Atomic clock,

Chronometer,

Pendulum clock,

Quartz clock

Compressors and Pumps

Archimedes screw,

Eductor-jet pump,

Hydraulic ram,

Pump,

Tuyau,

Vacuum pump

Heat engines

External combustion engines

Steam engine,

Stirling engine

Internal combustion engines

Reciprocating engine

Linkages

Pantograph

Peaucellier-Lipkin

Turbine Gas turbine,

Jet engine,

Steam turbine

Water turbine

Wind generator,

Windmill (Air turbine)

Aerofoil Sail

Wing

Rudder

Flap

Propeller

Electronics

Transistor,

Diode,

Capacitor,

Resistor

Inductor

Robot

Vending machine

Wind tunnel

Check weighing machines

Riveting machines

Binary Code

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Concept three - Binary Coding
The third concept explores the ideas around binary coding and creating a design that concentrates on the connection between binary as a by-product of the computer which is linked to the initial concept of machines.

Binary code is the system of representing text or computer processor instructions by the use of a two digit number system. This system is composed of only the number zero, representing the off state, and the number one, representing on state, combined in groups of 8. These groups of 8 bits can represent up to 256 different values and can correspond to a variety of different symbols, letters or instructions. An example of this is the uppercase A, which in ASCII binary is 01000001. wiki

QR Code

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A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes. wiki

The generator used for the designs can be found at this link:

qrcode.kaywa.com

Below is a QR Code that when read would show the following Word linked to the machine:

Machine

Concept Three / Final Development: Machine: Computer Codes

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Concept Three / Final Development: Machine: Computer Codes

Codes incorporated into a design:

QR Codes / Barcodes – quick response 2d codes

Binary Codes – used in computer processor instructions

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Concept Two - Merging machines

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Concept two / Development Work

The original series of photographs used for the final section of edited images. Initially I wanted to focus on the workings of the machine. Using detailed close up shots, I the edited them mirroring parts of the image to recreate an unusual scene of unidentifiable machines, a possible outlook of futuristic machinery.

Final Designs

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original drawings

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I have explored three themes surrounding the concept of 'Machine'

All three concepts explore different aspects of the machine, the third concept evolved from the second idea initially.

The first theme involves an illustration based on our everyday devices that we use. I wanted to explore how we use modern day machinery and to what extent it controls our lives. The the initial concept of the character was a satirical reaction to the needs we have and the reliance we have when it concerns technology. I have created the character who has evolved into the gadgets that he uses and has become a machine himself. The later stages of the design explores other ideas such as a series of characters marching together like robots. The character was designed initially on paper and edited using AI CS3.

The second concept explores the machine from a photographic aspect. The idea explores the manipulation of how machines look using editing software. I wanted to create a futuristic looking machine. I photographed a series of devices, Machines that we use in our everyday lives.

Final Concept:

The third concept is an extension of the second idea after exploring machines I began to look at a machine we most commonly use; the computer. One of the defining characteristics of the computer is the system they are written in, Most computers use a binary numerical system. I wanted to use binary numbers to express the idea of our modern day computer language which is a part of today’s machinery.

Development

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Concept One : Machine Man

The first theme involves an illustration based on our everyday devices

that we use.

I have created the character who has evolved into the gadgets that he uses

and has become a machine himself.

The concept of the character was a satirical reaction to the needs we have

when it concerns technology.

2008-12-10T15:13:00.000-08:00

Brief Requirements.
Create a poster based on one of the themes below. Your interpretation of the theme can be rendered using: graphic design, illustration, photography, type or any medium you can think of which we can print.
The winning poster will be printed A2 size (594x420mm) at 300 Dpi. For the purposes of voting and previewing on this website, poster entries uploaded should be:
File Format: JPG or PNG
Resolution: 72 DPI
Max Filesize: 2MB
Your poster entry will be auto-resized proportionatly by us to fit our website. If your poster is chosen as the winner, you will be contacted again to send over a high-res version of it.

Step 2.
Upload your poster to face the public vote.

Step 3.
The poster in each category with the most votes is printed and distributed in the Don't Panic pack. Make sure you upload your poster as soon as possible before the deadline, because the longer it is online the more votes it can receive.

Themes and deadlines
One poster on each theme will be printed, so there will be four winners. You can enter more than one category if you like.

Don't Panic Brief / Machines

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The Don't Panic Pack is a unique free publication found in carefully selected independent shops, bars, universities and art spaces. Also distributed outside alternative music events and launch parties, it contains all sorts of arts and culture goodies and information for cities all around the world with the emphasis on design and the future of our planet.

At the heart of the pack find the Don't Panic Poster where a rotation of established and unknown, up and coming artists design around an issue that affects culture across the world. On this site find an interactive online magazine to further explore the issue raised on the poster where you can contribute to the debate with text, graphic design, illustration, photography, animation, music and film for all to see.