CSAD DEGREE SHOW 2009 - ADVERTISEMENT PROPOSAL

O2 – People chain

O2 – People Chain/Concept Three

People chain is a series of photographs developed with the idea of connecting people using a paper chain of figures. The paper chain of figure were shot against a clear blue sky. I wanted to emphasize the concept of clarity but still remain clear and simple. The photographs tie in with companies corporate colours. The type incorporated into the designs are too modern fresh and positive.

Dot 2 dot - connect

Dot 2 dot was a connect that originated from the idea; to connect, with the idea of using a dot to dot system, I began to design line drawings of hands and cities. The design remained clean and simple to highlight the initial idea of dot to dot connecting.

Devices – Final Posters

02 - Devices

Devices evolved from the original concept of the dot to dot idea by using line drawings. The idea of building a mass of different device and creating a bigger picture from them. The final design took form of a bird.

People chain

People chain is a series of photographs developed with the idea of connecting people using a paper chain of figures. The paper chain of figure were shot against a clear blue sky. I wanted to emphasise the concept of clarity but still remain clear and simple. The photographs tie in with companies corporate colours. The type incorporated into the designs are too modern fresh and positive.

Devices - Development work

02 - Concepts

YCN Awards 08/09 - o2 Brief Development Work/ Concepts

YCN Awards 08/09

Brief: O2 / weíre better connected

The initial concepts behind bringing to life the idea that weíre better connected. The brief outlined the background and what should be considered. The concept of connecting people to the things they enjoy should be explored in the work. The background

to the brief also outlined O2's attempt to connect people in a more simpler way was highlighted.

Having researched O2's previous design within advertisements the company focussed on 'keeping things fresh, positive, and simple.' O2 have always advertised the company with fresh scenic photographic imagery and graphical designs.

O2 ëBrand Guidelines'

If our brand was a colour, itíd be blue. But the blue of a beautiful sky on a summerís day. If you want a visual metaphor for O2, you could use oxygen bubbles,

but thereíd be others. When it comes to words, keep it natural. Fresh, positive, simple. And if youíre looking for a phrase that holds it all together or sums it up neatly, use ëweíre better, connectedí.

Contents

In response to the brief I developed three concepts.

Dot 2 dot - connect

Dot 2 dot was a connect that originated from the idea; to connect, with the idea of using a dot to dot system, I began to design line drawings of hands and cities. The design remained clean and simple to highlight the initial idea of dot to dot connecting.

Devices

Devices evolved from the original concept of the dot to dot idea by using line drawings. The idea of building a mass of different device and creating a bigger picture from them. The final design took form of a bird.

People chain

People chain is a series of photographs developed with the idea of connecting people using a paper chain of figures. The paper chain of figure were shot against a clear blue sky. I wanted to emphasise the concept of clarity but still remain clear and simple. The photographs tie in with companies corporate colours. The type incorporated into the designs are too modern fresh and positive.

O2 – Brief

Background

We believe a more connected world is a better world. From the birds and the bees, to smashing the Berlin wall, all human beings share the instinct to connect.

That’s why everything we do is there to make connecting simpler. With the people you like. Or the things you love. From music, movies and games, to football, rugby and facebook. If we can, we’ll put you there in person. Like at our Wireless festival in Hyde Park. Or with priority tickets to The O2.

       

We all like joining up. Doing things by yourself is ok, for a while. But we’re better, connected.

Creative Requirements

There are no limits. We’re open to anything that brings the idea to life. If you want to script a short film, fine. If you think you can bring the thought to life on a poster, go for it. Or if you want to invent a new product that no-one’s thought of yet, be our guest. The only limitation is that we’d like to share the best ideas around O2, and maybe make some of them a reality. So whatever your idea is, it would be nice if we could showcase it.

       

Other Things We Should Let You Know

We believe in keeping things fresh, positive, and simple. As a brand, we aim to be warm and optimistic. Like a breath of fresh air. That’s the feeling we’d like to get coming through in your work.

       

Any ‘Brand Guidelines’ To Bear In Mind?

Not really. If our brand was a colour, it’d be blue. But the blue of a beautiful sky on a summer’s day. If you want a visual metaphor for O2, you could use oxygen bubbles, but there’d be others.

       

When it comes to words, keep it natural. Fresh, positive, simple.

       

And if you’re looking for a phrase that holds it all together or sums it up neatly, use ‘we’re 

better, connected’.

Deliverables

Please adhere to the deliverables guidelines in the Awards section at ycnonline.com. Full details on the judging process and associated timings can also be found online.

Binary Code: final Design

Reads "Machine"

BInary Code: final Design

Binary and generators

Translated from ASCII text to binary code this is the final result of the design. The design reads in 0's and 1's. Using a generator I was able to convert the information.

Software:

Binary Code Generator 

A list of machinary and components

Using the list of machinery parts and components below I converted the list in binary coding ready for the design:  

 

machines and devices

Inclined plane,

Wheel and axle,

Lever,

Pulley,

Wedge,

Screw

Mechanical components

Axle, Bearings, Belts,

Bucket,

Fastener,

Gear,

Key,

Link

chains,

Rack and pinion,

Roller chains,

Rope,

Seals,

Spring,

Wheel,

Clock

Atomic clock,

Chronometer,

Pendulum clock,

Quartz clock

Compressors and Pumps

Archimedes screw,

Eductor-jet pump,

Hydraulic ram,

Pump,

Tuyau,

Vacuum pump

Heat engines

External combustion engines

Steam engine,

Stirling engine

Internal combustion engines

Reciprocating engine

Linkages

Pantograph

Peaucellier-Lipkin

Turbine Gas turbine,

Jet engine,

Steam turbine

Water turbine

Wind generator,

Windmill (Air turbine)

Aerofoil Sail

Wing

Rudder

Flap

Propeller

Electronics

Transistor,

Diode,

Capacitor,

Resistor

Inductor

Robot

Vending machine

Wind tunnel

Check weighing machines

Riveting machines

Binary Code

Concept three -  Binary Coding

The third concept explores the ideas around binary coding and creating a design that concentrates on the connection between binary as a by-product of the computer which is linked to the initial concept of machines. 

Binary code is the system of representing text or computer processor instructions by the use of a two digit number system. This system is composed of only the number zero, representing the off state, and the number one, representing on state, combined in groups of 8. These groups of 8 bits can represent up to 256 different values and can correspond to a variety of different symbols, letters or instructions. An example of this is the uppercase A, which in ASCII binary is 01000001. wiki

QR Code

A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes. wiki

The generator used for the designs can be found at this link:

qrcode.kaywa.com

Below is a QR Code that when read would show the following Word linked to the machine: 

Machine

Concept Three / Final Development: Machine: Computer Codes

Concept Three / Final Development: Machine: Computer Codes

Codes incorporated into a design:

QR Codes / Barcodes – quick response 2d codes

Binary Codes – used in computer processor instructions

Concept Two - Merging machines

Concept two / Development Work

The original series of photographs used for the final section of edited images. Initially I wanted to focus on the workings of the machine. Using detailed close up shots, I the edited them mirroring parts of the image to recreate an unusual scene of unidentifiable machines, a possible outlook of futuristic machinery.

Final Designs

original drawings

I have explored three themes surrounding the concept of 'Machine' 

All three concepts explore different aspects of the machine, the third concept evolved from the second idea initially. 

The first theme involves an illustration based on our everyday devices that we use. I wanted to explore how we use modern day machinery and to what extent it controls our lives. The the initial concept of the character was a satirical reaction to the needs we have and the reliance we have when it concerns technology. I have created the character who has evolved into the gadgets that he uses and has become a machine himself. The later stages of the design explores other ideas such as a series of characters marching together like robots. The character was designed initially on paper and edited using AI CS3. 

The second concept explores the machine from a photographic aspect. The idea explores the manipulation of how machines look using editing software. I wanted to create a futuristic looking machine. I photographed a series of devices, Machines that we use in our everyday lives. 

Final Concept:

The third concept is an extension of the second idea after exploring machines I began to look at a machine we most commonly use; the computer. One of the defining characteristics of the computer is the system they are written in, Most computers use a binary numerical system. I wanted to use binary numbers to express the idea of our modern day computer language which is a part of today’s machinery. 

Development

Concept One : Machine Man

The first theme involves an illustration based on our everyday devices

that we use.

I have created the character who has evolved into the gadgets that he uses

and has become a machine himself.

The concept of the character was a satirical reaction to the needs we have

when it concerns technology.

Brief Requirements. 
Create a poster based on one of the themes below. Your interpretation of the theme can be rendered using: graphic design, illustration, photography, type or any medium you can think of which we can print.
The winning poster will be printed A2 size (594x420mm) at 300 Dpi. For the purposes of voting and previewing on this website, poster entries uploaded should be:
File Format: JPG or PNG
Resolution: 72 DPI
Max Filesize: 2MB
Your poster entry will be auto-resized proportionatly by us to fit our website. If your poster is chosen as the winner, you will be contacted again to send over a high-res version of it.

Step 2.
Upload your poster to face the public vote.

Step 3. 
The poster in each category with the most votes is printed and distributed in the Don't Panic pack. Make sure you upload your poster as soon as possible before the deadline, because the longer it is online the more votes it can receive.

Themes and deadlines 
One poster on each theme will be printed, so there will be four winners. You can enter more than one category if you like.

Don't Panic Brief / Machines

The Don't Panic Pack is a unique free publication found in carefully selected independent shops, bars, universities and art spaces. Also distributed outside alternative music events and launch parties, it contains all sorts of arts and culture goodies and information for cities all around the world with the emphasis on design and the future of our planet.

At the heart of the pack find the Don't Panic Poster where a rotation of established and unknown, up and coming artists design around an issue that affects culture across the world. On this site find an interactive online magazine to further explore the issue raised on the poster where you can contribute to the debate with text, graphic design, illustration, photography, animation, music and film for all to see.

www.dontpaniconline